Part 1: 5-7 Pages Paper
Write an APA 6th ed. formatted paper, of 5 to 7 pages in length not counting the title page, references list or appendix. This paper is to be a reflection of what you have learned during the course. Please edit and include a synopsis of a plan you developed in the PA and CLA assignments for the marketing of this product. Using the CLA 2 GUIDE TO THE MEDIA PLAN develop an integrated marketing communications plan for your product/service. Develop a 3-5 page, (this is part of the 5 to 7 pages), media plan for this section that examines the identification of the target market, clearly states the communication message and how you will relate the message through your selection of specific modes of communication. Your media plan will look at four of the major modes of communication elements, such as advertising (traditional or new media), sales promotion, personal selling if applicable, public relations, direct marketing and/or you may use trade shows, outdoor signage if a strong fit in an IMC program. You are to develop a promotion mix budget and describe how you will secure the funds and allocate to the marketing communication activities. The final paper should include the Executive Summary to present the plan.
● The table of contents for the final CLA 2 assignment includes:
● brief introduction of project company/product/service, 29 of 30 BUS 510 Hybrid Syllabus
● situation analysis including PESTEL and SWOT analysis,
● product/service features, benefits and brand identity,
● marketing plan objectives,
● competition analysis including differentiation and positioning,
● target market profile,
● distribution plan,
● media plan,
● how the marketing mix (the 4 Ps or 7 Ps) will work together to reinforce the plan objectives, and the marketing communication budget.
● The Executive Summary of the marketing plan is the conclusion.
● References should be at least 7 peer-reviewed articles
To summarize, most of the bullet points above had been covered in the previous assignments (PA1, PA2 and CLA1). You are using 2 pages to briefly cover all of these materials that have been done. (Everything except Media Plan)
Then, focus on the Media Plan for the Batiste Dry Shampoo using 3-5 pages.
I have attached all of my previous assignments (PA1, PA2 and CLA1), so you could use the information in these previous assignment to write 2 pages learning summary.
I have also attached the Marketing Plan Guide and Media Plan Guide for your reference. You could use the guide to finish the assignment.
Part 2: 10-15 Slides PPT
In addition to your CLA2 report, please prepare a professional PowerPoint presentation summarizing your findings for CLA2. The presentation will consist of your major findings, analysis, and recommendations in a concise presentation of 10-15 slides . You should use content from your CLA2 report as material for your PowerPoint presentation. In addition, you should include learning outcomes from all your major assignments. This would include PA1, CLA1, PA2, and of course, CLA2 (unless otherwise specified by your Professor). An agenda, executive summary, and references slides should also be included.
To Summarize, basically it is the same assignment as the paper, but in the PPT format. You are going to cover the information in the paper to the PPT format. Briefly talk about the previous research (assignments) on the Batiste Dry Shampoo, and focus on the Media Plan of the Batiste Dry Shampoo.
Overall, please reduce the amount of the words in the PPT. You could use more graphics, chart or data. For the arguments, you could write in the bullet point.