REVIEW THE WRITING ASSIGNMENT INSTRUCTIONS (under Content) BEFORE STARTING.
Coca-Cola/Costa Coffee Case Analysis (25% of the grade)
The Case for this assignment is Case: Coca-Cola Brews a Hot Acquisition: Costa Coffee
Find the case in Content>Course Resources>eReadings
Cite this case as:
Maamoun, A., (2020). Coca-Cola brews a hot acquisition: Costa coffee. In SAGE Business Cases. 2020. 10.4135/9781529724554
Case Study Goals:
Case Study Objectives:
Please answer the following questions in your case analysis (not the questions in the case study).
PREPARE your Case Study as follows:
3. Prepare thoughtful answers to the questions being asked!
4. Follow ALL the guidelines for writing and submitting your Written Assignment
5. The Written Assignment should be 4-5 pages in length.
Formulate your own answers based on case facts and your own external research. Remember, your case will be assessed by Turnitin prior to grading.