Being able to use research and apply findings to programming is the basis for success. Knowing how to provide information to the media and then evaluating the results is a key driver. In this Assignment, you will have an opportunity to observe and evaluate public relations at work in real events and situations. It may be challenging to identify the role of public relations in a situation. You will find it helpful to look at the source for the information – for example, company reports, independent research, or a third party. Look also at how the information was delivered – for example, whether by a spokesperson, company website, or press conference.
Choose a news story from your Weekly News Review. The story you select should involve a topic or situation in which public relations had a role such as community or consumer issues or products, finance or investment, sports or entertainment, government affairs, nonprofits, or corporate change, such as restructuring, new management, or new product development. The situation in the story should also meet the following criteria:
In a Word document, complete the following steps:
Weekly News Review