Being a critical consumer of messages is more important than ever in the increasingly mediated society that we live in. This means being able to analyze all messages for purpose, audience, intended message, and effectiveness. The skills learned from analyzing media messages can also be used in analyzing all messages – whether the messages are from the mass media, computer mediated communication (CMC), coworkers, our children, other family members, friends, or other sources. Therefore, you will need to analyze messages for purpose, audience and intended message.
First, view five advertisements (commercials). Any medium is acceptable; i.e. television, the Internet, etcetera. Your five advertisements should be relatively new (from the last 6 months) and from different products or services.
Then, analyze each of the advertisements and explain your thoughts on the following questions. Provide specific examples and information from the class material to support your analysis.
Use the Unit 10 Assignment template to explain each of the five advertisements. Include these elements per advertisement: