Format and Content Instructions:
· Review and use the material in chapter 6 (particularly creating a competitive advantage in an industry).
· Conduct a SWOT analysis (strengths, weaknesses, opportunities, and threats) (see section 5.9b and Exhibit 5.8), as the basis for your analysis. The main SWOT analysis can be included as an appendix, but is only one tool for understanding the current state of the organization. That is, the report should incorporate the results from your SWOT analysis, but should include additional analysis as well.
· For each issue, discuss the relevant causes and impacts, and provide sound reasoning to support your views.
o Recommendations: Provide your recommendations for the organization’s leadership. In other words, what specific actions should management take to efficiently and effectively address the issues you have identified? Again, it is critical that you provide sound reasoning to support your positions.
The report will be graded based on the following (review the Report Writing Guidelines handout posted on the Getting Started page):