Foundation for this assignment
The social marketing theory is a combination of theories that aim to influence attitudes and behavior. The theory has been applied extensively in the public health field to influence both healthy and unhealthy behavior. While behavior influence is one main objective of the theory, it relies on four basic principles.
Task for this assignment
In a 2-3 page paper:
1) Identify and describe the four main principles of the social marketing theory.
2) Provide at least one example how the theory can be applied to influence behavior in a healthy way and an unhealthy way.
3) Which Responsibilities and Competencies of a Health Education Specialist can the social marketing theory be applied to? Please explain.
Assignment Expectations, in order to earn full credit
You must clearly show that you have read the module homepage and the required background materials that relate to this assignment. You are welcome to do research in addition to — but not instead of — the required readings.
Please write your paper in your own words. That is the only way I can evaluate your level of understanding.
Even though the papers must be written in your own words, you are required to use scholarly and professional sources to support your statement. Cite sources for any statement of fact or idea that is not common knowledge. You must cite the sources within the body of the paper and include a reference list at the end of the paper.
Quotes are very rarely needed; if necessary, they should comprise much less than 10% of a paper and must be in quotation marks and properly cited.
Draw upon a broad base of scholarly literature to support your statements. Web sites and fact sheets may be a useful starting point; however, you are expected to locate peer-reviewed readings on your topic from the electronic library.
Wikipedia is not an acceptable source of information. Use credible, professional, and scholarly sources such as peer-reviewed journal articles from the Online Library, and government, university, or nonprofit organizations’ Web sites.
Your papers will be evaluated on the following factors: